I am just loving the new campaign from Aviva !! Now I know its insurance and insurance is generally unexciting and let’s face it somewhat mind numbing. But I think ‘You are the big picture’ from Aviva is an INSANELY clever campaign for a insurance brand.
I was having some after work drinks on the eastern end of London’s Southbank when I first saw the campaign – a huge installation of black and white on yellow and www.youarethebigpicture.com – I was intrigued.
It turns out Aviva are wrapping landmark buildings all over the world from London to Singapore. This is supported by a huge advertising campaign and a super nifty microsite and Facebook campaign. You can actually donate your Facebook picture and see it projected on to one of the buildings. Aviva will send you a reminder email so you can see your big moment live from your home computer….what fun!! And not to mention the feel good factor you get, as for every photo uploaded a donation is made to’ Street to School’ a charity helping children in India.
So it seems Aviva are making a stand and demonstrating their commitment to their customers by using real customer success stories. This is a refreshing shift from the countless ads devised to annoy you to death until you can’t forget them.
