I love Johnnie Boden! I can’t believe I have said it! After 20 years, he still knows how to surprise and delight a customer! Check out the new Boden catalogue. The cover flatters the pants off me (metaphorically, of course) “Foundation, Bedrock, cornerstone, You’re it.” The inside cover continues in similar vein and tops it with a cracking offer. And then there is the clever bit – the involvement device. “Involvement device?” I hear you say. Yes, 16 sticky bookmarks to help you shortlist your favourites. Each has its own title, like “Need it”, “2nd opinion” “Smitten”. Just brilliant.
Just wish he would come with a few lines to replace the standard reply to the proverbial question “is that new?”
