AXA brings print ads to life

AXA is Belgium’s first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident.

“wish I had thought of this one”

You know when you see some advertising message and wish you had done it… Well the British Red Cross Welcome pack is exactly in that category. An “Emergency Aid Parcel “was put on my desk by a colleague who had just been signed up on the street by BRC. The parcel cleverly leverages the iconic Red Cross food parcel from years ago. (brown paper and string).

Inside the cardboard box are 6 simple items. The certificate which gives the supporter great post purchase reassurance “You are now part of the world’s largest humanitarian organisation….”

3 cards with attachments cleverly illustrate and bring together the different strands of BRC work, supporting vulnerable in the UK, raising people out of poverty in the world’s poorest countries and providing practical support that they give in an emergency. The attachments are a teabag, a packet of seeds and an emergency ration of chocolate, you can guess which areas of work they are referring to. Finally a really neat member get member letter and envelope and a next steps leaflet.

Would I add anything? Maybe try and get the attachments sponsored?